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Forever New Size Chart

Australian fashion · women's

Forever New is an Australian brand using AU/UK numeric sizing from 4 to 18, with a letter mapping where an 8 is Small, 10 is Medium and 12 is Large, and a centimetre-native chart. A size 10 fits a 91cm bust, 73cm waist and 100cm hip. The most useful thing to know about Forever New is that it can run small, particularly through the hips — many shoppers find the waist fits while the hip pulls tight, so sizing up one is common on fitted dresses and skirts. Fit is also inconsistent across styles, so check per-garment model measurements where the brand lists them. Forever New treats Australian and UK numbers as identical and publishes a full conversion (AU 10 = US 6 = UK 10 = EU 38). Because it specialises in occasion and tailored dressing, the size tag is reliable on structured pieces secondhand; just factor in the snug hip when choosing a fitted style.

Forever New uses AU/UK numeric sizing (4–18) with an XXS–XXXL letter mapping. Australian and UK numbers are identical, and its chart is centimetre-native.

Forever New body measurements

SizeLetterBust (cm)Waist (cm)Hip (cm)
4XXS765885
6XS816390
8S866895
10M9173100
12L9678105
14XL10183110
16XXL10688115
18XXXL11193120

Note: we could not fully confirm this chart against a standalone official source. Measure the garment flat before buying.

Forever New international size conversion

AUUSUKEU
40432
62634
84836
1061038
1281240
14101442
16121644
18141846

How Forever New fits

Forever New can run small, especially through the hips — many find the waist fits while the hip pulls tight, so sizing up is common on fitted dresses and skirts. Fit is also inconsistent across styles; check per-garment measurements.

Forever New sizing — frequently asked questions

Does Forever New run small?

It can, particularly through the hips. Many shoppers find the waist fits while the hip pulls tight, so sizing up one is common on fitted dresses and skirts. Fit is also inconsistent across styles, so check the model or garment measurements the brand lists on individual products.

What is a Forever New size 10 in cm?

A Forever New size 10 (Medium) fits a 91cm bust, 73cm waist and 100cm hip on the brand's centimetre-native chart. Australian and UK numbers are identical, and the official conversion makes that a US 6 and an EU 38.

Is Forever New AU sizing the same as UK?

Yes — Forever New maps Australian and UK women's sizes as identical, so an AU 10 is a UK 10, with no offset. Its published conversion makes that a US 6 and an EU 38. When buying secondhand, match the centimetre measurements and allow for the brand's snug hip.

How to measure Forever New against your own wardrobe

The most reliable way to check fit is to compare Forever New's chart above to an item you already own. Lay it flat and measure in centimetres — see the full how-to-measure guide for step-by-step instructions.

How to measure a top or dress, laid flatA flat-lay outline of a top showing where to measure the shoulder (seam to seam across the back), bust or chest (underarm seam to underarm seam), waist (across the narrowest point), sleeve (shoulder seam to cuff) and length (high shoulder point to hem).ShoulderBust / chestWaistLengthSleeve
Tops & dresses — measure flat, then double the bust, waist and hip figures for the full circumference.
How to measure bottoms, laid flatA flat-lay outline of a pair of trousers showing where to measure the waist (across the waistband), hips (across the widest point), rise (waistband down to the crotch seam), length (top of the waistband down the outside leg to the hem) and inseam (crotch seam straight down to the bottom of the leg).WaistHipsLengthRiseInseam
Bottoms — measure flat, then double the waist and hip figures for the full circumference.
How to measure a dress, laid flat with straps upA flat-lay outline of a dress showing where to measure the chest (underarm seam to underarm seam), waist (across the narrowest point), hip (across the widest point) and length (top of the strap or shoulder straight down to the hem).ChestWaistHipLength
Dresses — lay flat with straps up, then double the chest, waist and hip figures for the full circumference.
How to measure shoes, by insole lengthAn outline of a shoe sole showing the insole length measurement, taken as a straight line from the back of the heel to the tip of the longest toe.Insole length
Shoes — place the shoe on a flat surface or a sheet of paper, trace around the sole, then measure heel to toe in a straight line.

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Last verified: June 2026. Source: forevernew.co.za.

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