H&M Size Chart

Global fast fashion · women's

H&M is a Swedish brand that bases its womenswear on European numeric sizing, mapped to alpha labels from XXS to XL, with body measurements published in centimetres. A size Small spans roughly an 82–90cm bust, a 66–74cm waist and a 90–97.5cm hip, which maps to an EU 36–38 or an Australian 8–10. The key thing to know is that H&M's alpha size bands are unusually wide, so a single letter can cover an 8cm bust range and fit varies a lot within one size. Fit also differs by line: Basics tend to run slightly generous, while the Premium and tailored ranges sit closer to the body chart. Australian sizing follows UK numbers. Because H&M garment cuts are inconsistent across collections, the most reliable approach when buying secondhand is to measure the item flat and match it to these centimetre ranges rather than trusting the label alone.

H&M uses European numeric sizing as its base, mapped to alpha labels. The centimetre ranges below are H&M's own body measurements.

H&M body measurements

Size	Bust (cm)	Waist (cm)	Hip (cm)
XXS	74–78	58–62	82–86
XS	78–82	62–66	86–90
S	82–90	66–74	90–97.5
M	90–98	74–82.5	97.5–103.5
L	98–107	82.5–93	103.5–110.5
XL	107–119	93–105	110.5–120.5

Note: we could not fully confirm this chart against a standalone official source. Measure the garment flat before buying.

H&M international size conversion

AU	US	UK	EU
6	2	6	32
8	4	8	34
10	6	10	36
12	8	12	38
14	10	14	40
16	12	16	42

How H&M fits

H&M's alpha size bands are unusually wide, so fit varies a lot within a single letter. Basics run slightly generous while Premium and tailored lines sit closer to the body chart — check each garment's own measurements.

H&M sizing — frequently asked questions

Why do H&M sizes feel inconsistent?

H&M designs across several lines — Basics, Trend and Premium — and its alpha size bands are wide, so a Small can span an 82–90cm bust. The same labelled size genuinely fits differently between collections, which is why H&M lists individual measurements on each product page.

What is an H&M EU 36 in Australian sizing?

EU 36 maps to UK 10 and Australian 10 in H&M's conversion, sitting in the Small to Medium band with roughly an 84–90cm bust. H&M does not publish a separate Australian column, but Australian women's sizing follows UK numbers.

Does H&M run small or large?

It depends on the line. H&M Basics tend to run slightly generous for the stated measurement, while Premium and tailored pieces run true to the body chart. When buying secondhand, measure the garment flat against the centimetre ranges above rather than trusting the label.

How to measure H&M against your own wardrobe

The most reliable way to check fit is to compare H&M's chart above to an item you already own. Lay it flat and measure in centimetres — see the full how-to-measure guide for step-by-step instructions.

Tops & dresses — measure flat, then double the bust, waist and hip figures for the full circumference.

Bottoms — measure flat, then double the waist and hip figures for the full circumference.

Dresses — lay flat with straps up, then double the chest, waist and hip figures for the full circumference.

Shoes — place the shoe on a flat surface or a sheet of paper, trace around the sole, then measure heel to toe in a straight line.

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Last verified: June 2026. Sources: pitapats.com, sizechartly.com.